Add this to our list of "products we wish would get produced" — introducing, FLOAT. soap by graphic designer Wang Min. Not only is it a useful product we'd use everyday, it also features a solid identity that's easy on the eyes.
FLOAT. brings together the relaxing qualities of soap, as well as a unique aesthetic identity that's derived from the Japanese concept of Zakka (loosely translated to miscellaneous goods) and the Danish word Hygge (cosiness of the soul). Add to that beautifully designed packaging, a relaxing pastel colour scheme and eco-friendly properties, then we've got a winner!