THE FLORIST WILL SEE YOU NOW

by: Catalog

Not only is it therapeutic, Fleurapy means great business for Pauline Ho too. Her passion for floral arrangements paid off by opening new doors and we discover how the unexpected journey has been so far.

Can you take us through your journey of becoming a full-time florist?
I used to have a 9-to-5 job at a creative agency. After leaving, I got into full-time social work. At that time, flowers were going to remain a hobby, but as friends began ordering arrangements from me, it slowly took up most of my time and one day I realised, “Hey I'm doing this full-time!” It's been a year and a half since then.

Was deciding to become a full-time florist an easy decision to make? It's not really a common career option these days.
It was easy for me because I didn't have loans to worry about. My friends were extremely encouraging. While my parents were worried, they were also supportive. My mum even helped me prep flowers when I was working out of our house.

Tell us how the interest in flora and botanicals started for you. Was it something you were interested in as a child or did you only start appreciating it later on? 
I 've never been interested in flora and botanicals until 2013, when one of my best friends invited me to a flower potluck she organised. The first arrangement I made was truly ugly (not even a retrospective observation, btw). But I somehow fell in love with arranging flowers. I like how time flies when I'm doing it. From that point, I started observing the landscape around me more because I was perpetually on a hunt to snip off plants imagined would look nice in an arrangement.  

When putting together a project for clients, what's the process like?
I ask a lot of questions! Aesthetic preferences aside, I also dig deeper to find out what the desired emotional outcome is. If it is a bespoke bouquet order, I like to find out things like the recipient's favourite books, movies and even fashion brands.

Spill your secret: Where are the best places in Singapore to buy supplies from?
I get my plants and flowers from the Thomson Road nurseries. I also like to shop at homeware stores like Crate & Barrel, MUJI and Robinsons for interesting vases!

What's the most memorable project you've done to date?
I recently completed an indoor floor-to-ceiling terrarium for Park Bench Deli. It is really a modern tropical jungle in there and we even had 3D-printed wall planters designed. It's memorable because it’s the most permanent piece of work I've done to date.

What's the most important lesson you've learned since starting Fleurapy? 
I still get really excited when I'm shopping for flowers. Sometimes, I can’t resist buying flowers and plants for myself when I see something that's so amazing, but just won't fit into my orders. I also still find the whole process of putting an arrangement together super therapeutic — and that's why it's called Fleurapy!


For more information on Fleurapy, follow Pauline on Instagram at @fleurapy

Photos courtesy of Pauline Ho
 

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