PERSONALISE YOUR CUSHION FOUNDATION WITH INNISFREE

by: Chelsea Tang

PERSONALISE YOUR CUSHION FOUNDATION WITH INNISFREE

Beauty gurus would know about the addictive power of BB cushions. Instead of a harsh matte finish that might not suit everyone, cushion foundations allow for a fresh and dewy finish, very much like your skin’s just been sun-kissed. 

That said, you could always count on the Koreans to bring to the beauty scene the best BB cushions around, as well as the most adorable packaging. We know, don’t judge a foundation by its packaging— but how can we resist these vibrant and energetic prints that best of all, can be personalised?!

And here’s how innisfree is upping the game on makeup personalisation. Apart from merely selecting the shade that’s closest to your skin tone, innisfree also allows you to pick your favourite beauty tool (from four options), and lastly — hold your breath now — put everything together in a personalised cushion case in a design of your choice. 

PERSONALISE YOUR CUSHION FOUNDATION WITH INNISFREE

There will be 100 designs that shoppers can select from. This means a huge variety of solid colours to prints: Sweet, pastel shades to strong vivid hues and playful polka dots to elegant stripes — innisfree sure knows that different strokes are certainly for different folks. Build together your very own cushion foundation that is not only catered to your skin type, but to your personality as well!

In addition, innisfree will also be launching two new cushion types that will cater to a wider range of Asian skin tones. 

PERSONALISE YOUR CUSHION FOUNDATION WITH INNISFREE

The Long Wear Cover Cushion works best for users with slightly oilier skin, since it’s infused with Jeju volcanic powder that helps keep sebum secretion at bay. Stay refreshed with a soft matte finish that keeps you looking radiant all day.

PERSONALISE YOUR CUSHION FOUNDATION WITH INNISFREE

For those who prefer a finish with a subtle glow, the Water Fit Cushion will be an apt choice. Made with 100% organic green tee from Jeju, treat your skin to an instant moisture boost upon application of the foundation, resulting in a dewy glow.

The full range of designs from innisfree’s My Cushion range will be available on 15 August exclusively at Takashimaya Shopping Centre and VivoCity. 40 different designs will be available at the remaining innisfree outlets.

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