IS THAT A MAN IN A CHANEL HANDBAG AD? WHY YES IT IS

by: Catalog

IS THAT A MAN IN A CHANEL HANDBAG AD? WHY YES IT IS

In an upcoming ad campaign by Chanel for its Gabrielle Bag, creative director Karl Lagerfeld taps on musician Pharrell Williams and casts him as the first man to ever appear in the brand's handbag ad because, well... why the hell not?

According to an interview on WWD, Lagerfeld wished to show that the Gabrielle bag can be worn in "many different circumstances", and why not by a man? Pharrell was the perfect choice, not just because of his personal style, but also because of his close relationship with the brand (he has appeared in a Chanel short film, walked the runway, wears the jewellery, etc.).

IS THAT A MAN IN A CHANEL HANDBAG AD? WHY YES IT IS

Unlike the classic 2.55 handbag, the Gabrielle features a double-chain handle, which allows users to carry it in an assortment of ways — across the body, as a tote, over the shoulder, etc. The size, shape, and versatility of this new style could also rival the popularity of the classic Chanel bags, and be the vehicle that will drive more male shoppers to the French fashion house.

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