HILARIOUS MEMES FOR NEW GUCCI WATCH RANGE

by: Catalog

HILARIOUS MEMES FOR NEW GUCCI WATCH RANGE

In addition to a very distinct aesthetic that Alessandro Michele brought to the Gucci brand, we can also agree that the Italian luxury house has successfully attracted a younger crowd by being on the pulse of what's happening in pop culture today (collaborating with graffiti artist Gucci Ghost, for example).

HILARIOUS MEMES FOR NEW GUCCI WATCH RANGE

For the launch of the "Le Marché des Merveilles" timepiece collection, the brand collaborated with a handful of creatives and artists for an interesting campaign that its younger customers will be very familiar with — memes.

Accompanied by the hashtag #TFWGucci (an acronym for "that feel when"), an assortment of hilarious images have popped up on the brand's Instagram page, illustrating a couple of odd yet funny scenarios that involve the watches.

Check out the gallery below for more images!


For more information on the campaign and collaborators, click here

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