HAPPY FEET!

Like us, you probably never really cared for socks till recently.

For us, the new Terry Richardson x Happy Socks photo campaign puts this oft ignored accessory in our consciousness. The iconic American photographer teamed up with creative director Jen Brill, and eleven It kids to present the humble sock in a way that is typically Terry! Worn as pants, sweaters, tops, bow ties and bunny ears, the set of photographs feature Happy Socks' Chapter #FOUR collection worn on such people as models Ashley Smith and Camille Rowe, DJ Physical Theray, singer Sky Ferreira and pro skater Braydon Szafranski.

The visuals read hipster, but hey, we're not complaining. This is the brand's further foray in collaborating with designers (Gilles Deacon and Be@rbrick), retail giants (Barneys New York and Colette) and even a hotel chain (Standard Hotels) and we look forward to many more exciting ways that a pair of socks can be elevated to the status of a fashion accessory.

Happy Socks are available in Singapore at Actually..., 29 Seah St, Tel: 6336-7298, and Threadbare & Squirrel, 660 North Bridge Road, Tel: 6396-6738.