I AM FRENCH CONNECTION

What is the essence of French Connection? The UK Label tells us with their latest Autumn/Winter campaign, "I Am"!

Seven "I am" campaigns will be released throughout September to December, starting with "I Am The Trailer" and ending with "I Am The Magic Dress".

With evening gowns, velvet print dresses and decadent embellishments for women, the collection could just be called "I am High-Wattage Glamour". The French Connection man on the other hand, stays true to his masculine nature. Featuring simple utilitarian, military-influenced pieces for everyday wear, and cable knit cardigans and pullovers for when he needs to be spiffy!

PS. Check out one of the seven campaign videos below!

The Autumn/Winter 2011 Collection is available at the French Connection store at The Shoppes @ Marina Bay Sands #B2-112, tel: 6688-7253.