CK ONE SHOCK

Loved the heroin chic look of Kate Moss in the 90s? Relive the grunge era with Calvin Klein's latest fragrance, ck one SHOCK!

It seems quite aptly named, since Calvin Klein's campaigns wide success can be attributed in part to the sexy shock value of their advertising.

The first ck one campaign from the early nineties, was considered revolutionary. It was unisex, edgy, young and hip. Now, their current fragrance carries the same message as the first, but on a whole new level!

Calvin Klein ck one SHOCK will be available in October 2011 in all leading departmental stores.